Yonge and Dundas is a major intersection in downtown Toronto, with one of the highest pedestrian circulations in the city. The immediate area is home to two major universities, Canada’s busiest shopping centre and the theatre district – the third largest in the world.

Modelled after New York's Times Square and London's Piccadilly Circus, Dundas Square now features daily events from live television broadcasts, product displays and major concerts such as the annual Earth Hour celebrations which draw thousands of people to The Square.

FEATURES & BENEFITS

• Over 20,000 sq. ft of advertising space and broadcast time available
• Signs placed at street level (YD Square) and at 230 feet (AoB) for maximum exposure opportunities
• Cost efficient coverage: digital signage can be run simultaneously and in line with print campaigns

DISTRIBUTION

• Daily circulation: 117,000
• Approximately 860,000 people enter the trade influence area each day
• Over 660,000 attend events at Yonge-Dundas Square each summer

DEMOGRAPHICS

• 60% female, 40% male
• Average age: 33
• PI: $57,500
• Occupation: professional, white collar