STREET LEVEL ADVERTISING // OTTAWA TSA @ A GLANCE EMAIL PRINT
| # OF FACES | |
|---|---|
| SINGLE TSA | 1 |
| 25 GRP CAMPAIGN | 24 - 28 |
| 50 GRP CAMPAIGN | 43 - 53 |
| 75 GRP CAMPAIGN | 75 - 79 |
| 100 GRP CAMPAIGN | 100 - 104 |
- All unit faces measure 4' W x 6' H
- Installation fees included on first installation
- All unit posters printed on styrene.
- Production rates expressed as a 1-design campaign
OTTAWA TRANSIT SHELTER ADVERTISING PROGRAM | Typical 50 GRP showing
| TRANSIT SHELTER LOCATIONS BY REGION | |||
|---|---|---|---|
| STITSVILLE & KANATA | BELLS CORNERS | WESTBORO | NEPEAN |
| BARRHAVEN | DOWNTOWN OTTAWA | CENTRAL OTTAWA | RIVERSIDE |
| VANIER & ROCKLIFFE | BEACON HILL | ORLEANS | |
STREET LEVEL ADVERTISING // DECORATIVE TRANSIT SHELTERS EMAIL PRINT
| DECORATIVE TRANSIT SHELTERS (SUMMER MONTHS ONLY)§ |
|---|
| 10 SQUARE FEET |
| 20 SQUARE FEET |
| 50 SQUARE FEET |
| FULL SHELTER WRAP (95 SQUARE FEET) |
STREET LEVEL ADVERTISING // TRANSIT STATIONS EMAIL PRINT
Clear Channel Outdoor’s transit station advertising faces are located at the major Transitway stations throughout Ottawa, and are a perfect opportunity to target commuters. Ottawa has a sophisticated and well-developed Transitway system that is used by hundreds of thousands of commuters every day.
Advertising at these stations allows you to reach your target audience 24 hours a day, 7 days a week in a guaranteed location while they are in a captive environment.
Advertisers can choose site-specific locations or general coverage programs.
FEATURES & BENEFITS
- Each transit station has a minimum daily circulation of 21,000
- Every bus route begins and ends in a transit station
- Allows advertisers to target consumers on the way to and from their destinations
- Offers an uncluttered and clean advertising environment for the advertiser
- Advertising captures passengers at virtually every station many times over
- Cost effective (low CPMs)
| STATION | DAILY CIRCULATION | MEDIA SIZE |
|---|---|---|
| HURDMAN | 93,700 | 4’ W x 6’ H |
| TERRY FOX | 35,000 | 4’ W x 6’ H |
| PLACE D’ORLEANS | 20,600 | 4’ W x 6’ H |
| VIA RAIL | 46,900 | 4’ W x 6’ H |
| BILLINGS BRIDGE | 46,000 | 4’ W x 6’ H |
| LINCOLN FIELDS | 55,000 | 4’ W x 6’ H |
| BASELINE | 38,000 | 4’ W x 6’ H |
| ST. LAURENT | 66,000 | 4’ W x 6’ H |
| ST. LAURENT | 66,000 | 5’ W x 5’ H |
STREET LEVEL ADVERTISING // SPARKS STREET MALL EMAIL PRINT
Located one block south of Parliament Hill, Sparks Street is ‘Ottawa’s Historic Outdoor Pedestrian Mall’; located in the heart of the nation’s capital.
The Sparks Street Mall trading area consists of several office towers, high-end boutiques, shops, and bistros which are frequented by 70,000 commuters, business personnel, and tourists daily.
Sparks Street is also home to many annual events such as Buskerfest, Chicken and Rib Cook-Off, Winter and Spring Festivals, and the Summer Concert Series, boosting traffic to over 100,000+ per event.
PRODUCT DESCRIPTION
Sparks Street Mall encompasses six structures which contain four backlit, 4’ x 6’ advertising panels, neighbouring each mall directory (as shown above). This high profile signage allows advertisers to target a desirable audience consisting of professionals, shoppers and tourists. This dominant location provides coverage of virtually every visitor and the eye level backlit presentation commands attention.
FEATURES & BENEFITS
- Backlit at night resulting in longer viewing and greater impact
- Area attracts 70,000 daily; up to 100,000 for special events
- Desireable audience consisting of business professionals and tourists
- Long, unobstructed sight lines
| MEDIA SIZE |
|---|
| 4’ W x 6’ H |
