STREET LEVEL ADVERTISING // OTTAWA TRANSIT SHELTERS EMAIL PRINT
Ottawa has been an underbuilt market with fragmented coverage in many areas. Transit shelters, and Sparks Street Mall posters are really the only mediums that provide comprehensive coverage within an aesthetically pleasing display. Downtown areas, including Parliament Hill, are covered as are the suburbs. Canada’s fourth-largest market is now easily accessible through this far reaching medium.
| FEATURES | BENEFITS |
|---|---|
| 1100 ad faces throughout Ottawa | Choice of ad location(s). |
| Street Level medium | High visibility to both vehicular and pedestrian traffic. |
| Full market coverage | Rapid reach and frequency with multi-faced campaigns |
| Backlit faces | 24/7 brand presence. - "Always On." |
| Cost effective | Low cost production costs for maximum impressions |
DEMOGRAPHICS
- Frequent drivers: 36% travel 170km in-town weekly
- Population under age of 35: 47%
- HHI over $50K: 72%
