Clear Channel Outdoor | 2011 Media Portfolio

STREET LEVEL ADVERTISING // SPARKS STREET MALL EMAIL PRINT

contravision adhesiive

Located one block south of Parliament Hill, Sparks Street is ‘Ottawa’s Historic Outdoor Pedestrian Mall’; located in the heart of the nation’s capital.

The Sparks Street Mall trading area consists of several office towers, high-end boutiques, shops, and bistros which are frequented by 70,000 commuters, business personnel, and tourists daily.

Sparks Street is also home to many annual events such as Buskerfest, Chicken and Rib Cook-Off, Winter and Spring Festivals, and the Summer Concert Series, boosting traffic to over 100,000+ per event.

PRODUCT DESCRIPTION

Sparks Street Mall encompasses six structures which contain four backlit, 4’ x 6’ advertising panels, neighbouring each mall directory (as shown above). This high profile signage allows advertisers to target a desirable audience consisting of professionals, shoppers and tourists. This dominant location provides coverage of virtually every visitor and the eye level backlit presentation commands attention.

FEATURES & BENEFITS
  • Backlit at night resulting in longer viewing and greater impact
  • Area attracts 70,000 daily; up to 100,000 for special events
  • Desireable audience consisting of business professionals and tourists
  • Long, unobstructed sight lines