DIGITAL MEDIA // CBC NEWS EXPRESS EMAIL PRINT

The right medium at the right time and in the right place. Targeted to the affluent frequent flier, CBC News Express provides an unparalleled exposure opportunity to a captive audience difficult to reach through traditional television. It is a specialty narrowcast television network that provides up to date national and international news in addition to segments on sports, lifestyle, entertainment and the weather.

Research shows that 30% of travelers are light TV viewers, making this medium an ideal opportunity to reach your audience. CBC News Express is the nation’s only airport television news network.

FEATURES & BENEFITS

• Markets covered: Edmonton, Fredericton, Ottawa, Toronto, Vancouver and Winnipeg
• A full 20 minutes of advertising per 60 minute loop
• Existing creative for broadcast can be used
• Delivered on plasma screens
• Televisions located in key holding rooms and baggage claim areas

 

CBC NEWS EXPRESS // FULL NETWORK PACKAGE • ALL 6 AIRPORTS
BROADCAST TIME
2 MINUTES
90 SECONDS
60 SECONDS
30 SECONDS

CBC NEWS EXPRESS // PEARSON INTERNATIONAL AIRPORT
	PASSENGER LOADS Source: GTAA 2010 2007 2008 2009 31,446,199 32,334,831 30,368,339 NUMBER OF SCREENS 119 x 42" Plasma Monitors BROADCAST TIME Per One Hour Loop BROADCAST TIME 2 MINUTES 90 SECONDS 60 SECONDS 30 SECONDS
CBC NEWS EXPRESS // VANCOUVER INTERNATIONAL AIRPORT
	PASSENGER LOADS Source: YVR 2010 2007 2008 2009 17,495,049 17,852,459 16,177,438 NUMBER OF SCREENS 82 x 50" Plasma Monitors 1 x 103" Plasma Monitor BROADCAST TIME Per One Hour Loop BROADCAST TIME 2 MINUTES 90 SECONDS 60 SECONDS 30 SECONDS
CBC NEWS EXPRESS // EDMONTON INTERNATIONAL AIRPORT
MONITOR MAPS: DEPARTURES • ARRIVALS	PASSENGER LOADS Source: YEG 2010 2007 2008 2009 5,817,558 6,437,334 6,090,237 NUMBER OF SCREENS 40 x 50" Plasma Monitors 2 x 103" Plasma Monitor BROADCAST TIME Per One Hour Loop BROADCAST TIME 2 MINUTES 90 SECONDS 60 SECONDS 30 SECONDS
CBC NEWS EXPRESS // OTTAWA INTERNATIONAL AIRPORT
MONITOR MAPS: DEPARTURES • ARRIVALS	PASSENGER LOADS Source: YOW 2010 2007 2008 2009 4,088,528 4,339,225 4,229,237 NUMBER OF SCREENS 30 x 50" Plasma Monitors BROADCAST TIME Per One Hour Loop BROADCAST TIME 2 MINUTES 90 SECONDS 60 SECONDS 30 SECONDS
CBC NEWS EXPRESS // WINNIPEG INTERNATIONAL AIRPORT
MONITOR MAPS: DEPARTURES	PASSENGER LOADS Source: YWG 2010 2007 2008 2009 3,570,673 3,570,033 3,379,440 NUMBER OF SCREENS 9 x 50" Plasma Monitors BROADCAST TIME Per One Hour Loop BROADCAST TIME 2 MINUTES 90 SECONDS 60 SECONDS 30 SECONDS
CBC NEWS EXPRESS // FREDERICTON INTERNATIONAL AIRPORT
MONITOR MAPS: ARRIVALS & DEPARTURES	PASSENGER LOADS Source: YFC 2010 2007 2008 2009 267,511 270,435 263,521 NUMBER OF SCREENS 6 x 50" Plasma Monitors BROADCAST TIME Per One Hour Loop BROADCAST TIME 2 MINUTES 90 SECONDS 60 SECONDS 30 SECONDS